11/18/2025
There’s more content online than ever before.
More ads, more noise, more competition for attention. Most of us are overwhelmed by it all.
If you want to stand out, you need a tight, differentiated category. It provides clarity and helps cut through the noise. In the clip above, I give a quick hot take on why.
—“IRON” Mike The Category Whisperer
11/18/2025
There’s more content online than ever before.
More ads, more noise, more competition for attention. Most of us are overwhelmed by it all.
If you want to stand out, you need a tight, differentiated category. It provides clarity and helps cut through the noise. In the clip above, I give a quick hot take on why.
—“IRON” Mike The Category Whisperer
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